The Experts Bench

Marketing Experts Worldwide

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30 WITH THE EXPERTS

Knowledge is power. That’s why The Experts Bench is committed to bringing content that enlightens, informs, and generally makes you considerably more powerful than say, your competition. You’re welcome.


Our Next Webinar:
   
 

SAVE THE DATE!

Thursday, May 24
12:00 PM to 12:30 PM ET

“Social Media Communities, Panels, and Crowdsourcing”

   



Archived Webinars:
   


Play the Recorded Webinar

 

March 2013 / 32 minutes

ROI & Analytics of Media Optimization

Join Jodi Gill as she discusses media optimization and measurement with Fortune 500 marketers who are thriving in this time of chaos. Guests: Irina Schwatka (Digital Marketing Analyst, PepsiCo), Jack Neff (Editor-at-Large – Advertising Age) and John Bara (SVP and CMO, Thismoment Inc).

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Read / Download the Transcript

 

September 2012 / 33:10 minutes

Global Marketing Challenges

Join Jodi Gill, President of The Experts Bench, as she speaks with Jessica Cobbs (Global Brand Director, UPS); Rune Olslund (Director of Worldwide Field Marketing, Cisco Systems); and Tony Phillips (Global Marketing Innovations, The Coca-Cola Company) as they discuss new global marketing techniques, effective use of global marketing spend per country, challenges in measuring performance and ROI globally…and more.

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Summary
 

May 2012 / 36:00 minutes

Mobile Marketing

Jodi Bailey Gill, President of The Experts Bench (TEB), discusses mobile marketing with Robb Dillon (Mozes), Kristen Rankin (Suntrust) and Peggy Salz (Mobile Groove). Topics include drivers, user habits and how to strategize.
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Summary
 

April 2012 / 38:00 minutes

Co-opetition, Collaboration and Strategic Alliances

Join Jodi Bailey Gill, CEO of The Experts Bench, with guests Joe Diodati, Howard Feiertag and Troy Renshaw.
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Summary
 

March 2010 / 38:00 minutes

Marketing and Sales Alignment

Join Jodi Bailey Gill, CEO of The Experts Bench, as she chats with Peter Alexander, EVP & CMO of Roamware; Keith Conley, EVP of Document Technologies, Inc; and Dan McDade, Owner of PointClear.
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Summary
 

February 2012 / 39.00 minutes

Content Management & Strategy

Join Jodi Bailey Gill, CEO of The Experts Bench, with special guests Rhea Drysdale, CEO of Outspoken Media; Nate Lumos, Social Media Lead from Zappos.com; and Carl Sutter, CTO of CrownPeak.
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No Summary Available – Yet!  

January 2012 / 35.0 minutes

The Customer Journey & Consumer Experience

Join Jodi Bailey Gill, CEO of The Experts Bench with special guests Claire Dean, Director of Global Marketing at Symantec/Norton; Datta Nadkarni, Global Marketing Consultant for Fortune 500; and Mike Wittenstein, Customer Experience Designer for Fortune 500.
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Summary
 

November 2011 / 34.01 minutes

Does Your Business Need Marketing Automation?

Join Jodi Bailey Gill, CEO of The Experts Bench with special guests: Jason Kort (Marketing Automation Times), David Raab (Raab & Associates) and Tony Tissot (eTrigue).
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